Dr. Chad designed a logo to remind him of his core commitments. The dark lines represent the "R" and the "O" of "Rowan Orthodontics", but the general outline of his logo reflects the basic design of an orthodontic bracket.
The orthodontic bracket has four "wings" that help guide and direct the tooth to the appropriate position. Dr. Chad has identified four values that he feels have helped guide and direct his life: Family, Faith, Personal Development, and Community. Dr. Chad's patients are encouraged to participate in the Rowan's Rewards Program by demonstrating commendable behavior associated with these values. Whether it's improving your grades on a report card, reading new books, participating in a community service project, or helping a sibling with their homework, Dr. Chad feels that you should be rewarded for your good deeds.